hellotheremarissamayer

hellotheremarissamayer:

This site details an analysis of Yahoo in comparison to a proprietary data set of companies we believe represent a completely new operating model. We call this operating model “Responsive OS” (or Operating System for the non-nerds)

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These companies are lean, mean, learning machines. They…

vhxtv
vhxtv:


“So part of this to me is an experiment, the idea of having a direct relationship with an audience, with my fans, and with the consumer. I’ll say, I did this, I’m proud of it. If you like my work in House Of Cards, this is where it started.”
-Kevin Spacey

Kevin Spacey is using VHX to power his latest project. Yes. We couldn’t be more honored to collaborate with someone who also knows the power of direct distribution. 
NOW captures the incredible creative process of Kevin Spacey, Sam Mendes, the Bridge Project Company as they stage Richard III around the world. Watch the trailer and then pre-order NOW: In the Wings on a World Stage. 

vhxtv:

So part of this to me is an experiment, the idea of having a direct relationship with an audience, with my fans, and with the consumer. I’ll say, I did this, I’m proud of it. If you like my work in House Of Cards, this is where it started.

-Kevin Spacey

Kevin Spacey is using VHX to power his latest project. Yes. We couldn’t be more honored to collaborate with someone who also knows the power of direct distribution. 

NOW captures the incredible creative process of Kevin Spacey, Sam Mendes, the Bridge Project Company as they stage Richard III around the world. Watch the trailer and then pre-order NOW: In the Wings on a World Stage

instagram-business

instagram-business:

Tools and Tips to Help Marketers Inspire and Engage on Instagram

This video for marketers showcases how some of the best brands on Instagram—@nikerunning, @generalelectric and @benandjerrys—bring their stories to life and constantly connect with their communities.

When it comes to brands and businesses, our goal is to help companies reach their respective audiences through captivating imagery in a rich, visual environment. One way we can do this is by providing new resources and tools to educate and inspire marketers.

So today we’re publishing the first in a series of blog posts aimed at helping marketers showcase their best creative work on Instagram, and we’re also announcing the launch of the The Instagram Handbook for Brands.

The Instagram Handbook for Brands

This book profiles eleven brands on Instagram that post incredibly engaging content. From @patagonia to @disneyland to @chobani, these accounts bring their unique identities and values to life through captivating imagery and a focus on their respective communities.

The book also features Instagram’s brand values and ten popular hashtags that highlight the collaborative creativity within the Instagram community, such as #chasinglight and #thingsorganizedneatly. Though the book isn’t broadly available, you can expect to see content from it featured right here on our blog.

Tips for Brands

We learned a lot from these brands about what makes for great creative on Instagram. Here are five tips you can start acting on now, based on their work:

  1. Be true to your brand: Ensure that your imagery expresses a clearly defined personality and voice. Photos from eyeglass retailer @warbyparker, featured in the handbook, never feel overly staged or serious, but instead draw from trends in the Instagram community to reflect the company’s quirky creativity.
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  1. Share experiences: Offer a view into the world or lifestyle that your brand makes possible through the eyes of the people who use your products and services. The customer images and videos shared by @gopro prompt viewers to wonder what moments they could capture with a GoPro.
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  1. Find beauty everywhere: Show how your company sees the world and make it meaningful to people. @generalelectric showcases the beauty of their technology by transporting people to giant jet engine factories and remote wind farms, capturing the machines with elegant symmetry and imparting the grand scale of these man-made wonders.
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  1. Inspire action: Start a movement around your brand, whether that means inspiring people to capture photos while running like the #runfree campaign from @nikerunning, or to celebrate a delicious yogurt concoction, as @chobani has done with their #creationaday hashtag.
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  1. Know your audience: Learn what people love about your brand, and explore how can you capture the imagination of new customers. @missionbicycle takes the beautiful simplicity that customers love about its bicycles and uses imagery on Instagram to turn these everyday objects into works of art.
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We hope this material inspires you to be creative and compelling on Instagram. Make sure to keep a close watch on this blog; we’ll share more soon.

parislemon

The Age Of The Social Network Is Ending

parislemon:

For his story about Secret, a Google Ventures porfolio company that launched today, Mike Isaac asked me the following question:

Just basically curious as to why you’re interested in Secret — why this after we have so many “social” apps — how different, etc.

This seems to be a common question both amongst journalists and investors. And it’s certainly a fair one. If there is indeed an “App Wall”, many of us hit it long ago. But it seems to me that things are shifting once again.

Read More

parislemon

parislemon:

Jeff Bercovici on the Justine Sacco shitshow last week:

Compounding the bad judgment was a perfect storm of circumstances. Stuck on a plane for hours, Justine was unaware of the outrage she’d sparked, unable to delete or attempt to explain it. That allowed the affair to swell into a real-time news event that was fascinating even to spectators who had no particular feelings about it. Justine’s professional affiliation with billionaire Barry Diller and his well-known companies made her seem important, not just some random crank; a number of other ill-advised tweets provided fresh fodder and the outline of a caricature; her job as a communications professional lent the whole episode an irresistible irony.

Now IAC has fired her, and Justine has apologized. Both were inevitable. So what else is there to say?

Only this, maybe: Justine Sacco was not the first person to get herself fired for saying something stupid on Twitter. She won’t be the last. Every medium and technology ever invented carries its own perils, but there’s something about social media in general and Twitter in particular that invites and rewards self-damaging behavior.

The awfulness and stupidity of what she said aside, it was fascinating to watch it unfold. At one point, my entire stream was about the tweet of one seemingly random woman.